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Case Study

Clicks Up 236% Since Launch for a New Sports Betting Affiliate

A brand-new sports betting affiliate site that only launched in June 2026. With a tight link building budget, we renovated the site with new, optimised content and ran a digital PR campaign. In its first four months, clicks from Google grew by 236%.

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At a glance

Results in Numbers

  • +236%

    Clicks since launch

  • +262%

    Impressions

  • 46.7 → 34.5

    Average position

  • 4 months

    Since launch

Google Search Console performance chart showing a new site gaining clicks, impressions and rankings from July 2026
Google Search Console: clicks (blue), impressions (purple) and average position (orange, higher is better), last 12 months. The site launched in June 2026. Totals have been removed to protect client confidentiality.
Average daily clicks, by month (indexed, July 2026 = 100)

Source: Google Search Console, web search, all queries, July to October 2026 (October to the 25th). Figures are indexed to protect client confidentiality.

Client
New sports betting affiliate
Launched
June 2026
Our Role
Content, digital PR & link building

The Challenge

New affiliate sites start with no authority and no ranking history, and sports betting affiliate searches are some of the most competitive on the web. Searches such as "new betting sites", "free bets" and "best betting sites" are fought over by large, long-established affiliates.

With a tight link building budget, every part of the strategy had to work hard, so the focus was on making the site as strong as possible and earning attention through PR, rather than relying on links alone.

What We Did

  • Site Renovation

    We renovated the site with new, optimised content across its key sections, giving Google clear, useful pages to rank.

  • Digital PR Campaign

    We ran a digital PR campaign to earn coverage and build the brand's authority. Learn more about our iGaming digital PR.

  • Targeted Link Building

    We used a tight link building budget carefully, focusing on relevant links to the pages that matter most. See our link building service.

What Changed

Comparing the site's first 28 days in Google with the last 28 days:

  • Clicks grew by 236%.
  • Impressions grew by 262%, as the site started appearing for far more searches.
  • Average position improved from 46.7 to 34.5.

Within four months of launch, the site was appearing in Google for over a thousand different searches across hundreds of pages, including highly competitive searches such as "new betting sites" and "free bets". Some of its guides already rank on the first page of Google on average.

These are early results for a young site. The foundations are now in place for further growth as its authority builds.

Launching a New Betting Site?

Find out more about our sports betting SEO services, or book a free consultation to talk through your launch.

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