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Omnia Agency have one of the largest link building databases for the online gambling industry. Our team of experts have dedicated their time to create unrivalled link building campaigns that have delivered results for 5 of the top 10 online gambling companies worldwide. Our strategy is simple, building backlinks from unique websites with authority, relevancy and real viewerships.
We work with some of the largest casino and sports betting operators/ affiliates, creating tailored link building strategies designed to improve brand awareness, authority and organic traffic.
Let us prove it! Book a free consultation with me today.
Let us prove it! Book a free consultation with me today.
James Meadowcroft
Director
iGaming Links
Our iGaming link building service is aimed at online casinos, sportsbooks, bingo sites, affiliates, game developers, payment providers, crypto gambling sites and skin gambling platforms.
If you’re struggling to rank your gambling website in what is a particularly competitive industry, then Omnia Agency can help you. Our experience has proven that we specialise in link building for iGaming – driving traffic, boosting authority and improving search engine rankings.
We get your brand/ website featured on publications all across the world.
Our link building service differs from the traditional strategies that are not only outdated but ineffective. Instead, we keep up to date with latest algorithm updates and industry insights to allow us to adapt our techniques to ensure we get the rankings you deserve, whilst saving you as much time and money as possible.
What is iGaming Link Building & How Does it Work?
iGaming link building is the process of getting other reputable websites to link back to your iGaming site, in order to improve your rankings on Google, drive referral traffic, and build trust with search engines. It differs from most other industries due to its complexity. There are many advertisement and promotion laws in place and these laws are different depending on what country you are targeting.
When it comes to link building for casino sites and betting sites, there are various types of links that we use. Our link building research and analysis will allow us to determine exactly how many of each you will need to rank competitively. These types of links include: Guest Posts, Editorial Mentions, Directory Listings, Reviews, Collaborations, Resource Links, Niche Edits, Homepage Links, Banner Ads, Display Ads and more!
Why Your Gambling Business Needs Backlinks
In order to rank competitively in any international market for gambling, you need backlinks. The most important reason is because each backlinks is a trust signal to Google. The more authoritative the website is that is referring you, the more power and influence that backlink has. Which is why we target high quality mentions.
Gambling is a YMYL topic and therefore your website needs to gain the trust of users and algorithms. The best way to do this is through link building. An effective link building strategy will allow your website to gain more traffic and acquire more players.
Casino Link Building
Building trust and topical relevancy is best achieved for online casinos through link building. Whilst on-page SEO strategies like content optimisation are very important, it is ultimately link building that is going to get you over the line, hence why it is not the case that the more words you write, the higher you rank.
We work with some of the largest casino brands and affiliates across international markets, assisting their SEO teams with casino link building and in some case managing the whole process for them.
We create everything from link deficit analysis, anchor reports, authority building strategies, parasite SEO techniques, tiered link building strategies and much more. We lay all the cards out on the table and take an honest approach to how much investment is needed to get the results you’re after.
We have an in-house content team that can handle the writing side of the operation, ensuring the articles are not only relevant to the publication, but also your landing page.
Sports Betting Link Building
The approach we take for sports betting link building is very similar to casino link building. The reporting is the same and the analysis process is the same.
Where it differs is the link opportunities that we recommend to you. For sports betting, like with casino, we want to build relevancy and the best way to achieve this is by finding websites to get backlinks from that are relevant to your website and the URLs that we are targeting.
Sports betting content for guest posts can be different to casino in some cases. Some of the articles we produce can be evergreen content, whereas others might be targeting around upcoming events, such as horse racing festivals, football fixtures, cricket tournaments, etc.
To ensure the content is of the highest quality, we use expert writers in those particular fields. Writers who will have insider knowledge and expertise writing about that sport, instead of generic content that Google has seen 100 times over.
eSports & Skin Gambling
In recent years, we’ve done quite a bit of SEO in the eSports and Skin Gambling space. This is an industry gaining more and more popularity and has huge potential for businesses.
If you have an esports brand or indeed a skin gambling website, we have excellent link building opportunities that we can offer you. With insider knowledge, we know just how profitable these search terms can see and have access to data that you won’t find on third party SEO tools like ahrefs or SEMRush.
PR Backlinks
There’s a crossover between typical link building techniques and PR link building. PR backlinks can work in the same way as traditional backlinks but on a much greater scale due to the high level of authority.
Our PR link building is massively influential in helping online casinos and gambling websites build trust and authority with search engines and also journalists, making it more likely for them to get regular mentions. We focus on creating content with high engagement that many publications want to feature. PR publications have a strong focus on newsworthy content and our campaigns are designed to offer that.
These PR backlinks allow your website to reach new audiences and feature on websites that your competitors don’t have.
International Markets
At Omnia, we don’t just target one specific GEO. From years of experience and research, we’ve curated a database and blueprint to offer an efficient link building service internationally, that gets results.
We’ve got experience working with clients all over the world and building relationships with webmasters and media companies in these markets. This is why we believe we have one of the best link building database and can offer you link opportunities at competitive prices.
The skillset we have developed from working in this industry for decades will allow us to come up with a strategy that works for you and your brand, no matter what GEO you are targeting. We’ve also made it our priority to understand the laws and regulations around gambling within each country so that no harm can be caused to your company and everything we do is compliant with those regulations.
Each market is different when it comes to ranking, some GEOs are more competitive than others due to the potential ROI, which probably comes as no surprise. Working within your budget, we can show you what is realistic and recommend areas for you to target so you’re getting the best ROI. All this is explained to our clients prior to doing any work or before you spend any money, so you have all the knowledge needed before using our SEO and link building services.
Gambling and Casino Link Building FAQs
Gambling link building is the process of acquiring high-quality, relevant backlinks to websites in the gambling industry to improve search engine rankings, traffic, and authority.
Yes—if done correctly. We use white-hat, manual link building techniques that comply with Google’s guidelines. No PBNs, spam, or black-hat tactics. All links are vetted for quality, relevance, and natural placement to ensure long-term SEO health.
Because online casinos operate in one of the most competitive SEO industries. Without high-quality backlinks, it’s extremely difficult to rank for high-converting terms like “best online slots”, “real money casino”, or “UK betting sites.” Link building builds trust, authority, and visibility.
Our service includes: Full backlink audit and strategy, tailored outreach, content creation, monthly reports, weekly calls (if needed), anchor text optimisation, ongoing quality checks.
