iGaming Digital PR
Digital PR links have become extremely popular in the iGaming industry and earning these links to gambling sites is difficult due to the terms and conditions of many top publications.
At Omnia Agency, we have a specialised Digital PR team who've proven to deliver top tier PR links to our iGaming clients.
With experience in abundance, they've managed to land links in markets globally. These aren't just any ordinary backlinks as they don't accept paid or sponsored post most of the time, these PR mentions are gained through extensive research and analysis into popular topics that the top publications want to talk about.
Publications We've Featured Our Clients On
Digital PR has become a modern, SEO-aligned approach to public relations that focuses on earning online media coverage and high authority backlinks through creative, newsworthy and data-driven content.
In the context of iGaming and online gambling, digital PR becomes even more important. With trust being one of the main ranking factors in search engines, particularly for an industry like gambling, PR mentions can have a huge impact on your visibility.
From an SEO perspective, one of the main benefits of iGaming PR is a boost in brand/ domain authority and trust. Ultimately, this will have an impact on your search engine rankings.
As well as this, iGaming digital PR allows gambling operators, affiliates, software providers, and related platforms to amplify their reach, build relationships with niche and mainstream media, and ultimately gain a commercial edge in search results and customer acquisition.
Most mainstream media platforms do not accept gambling advertisements, whether that's a sponsored article/ features, banner ads or sitewide backlinks. Digital PR sidesteps this by earning PR mentions through newsworthy topics journalists want to write about.
High authority backlinks earned through PR campaigns can have a positive impact on your brand reputation and search engine rankings. Results have proven to increase keyword positioning for some of the most competitive terms in the industry.
Unlike paid ads that stop working the moment you pause your spend, digital PR creates evergreen value. Links and coverage earned today can continue to drive SEO results and referral traffic for months or years into the future. It’s an investment in long-term visibility and resilience against algorithm updates.
A lot of the typical content articles published on websites for iGaming brands, in the form of guest posts is generic, doesn't really rank for many keywords and doesn't get much traffic. Our PR campaigns are unique, some of which come in the form of exclusive interviews with celebrities, which viewers want to read about.
At Omnia Agency, we do extensive research to employ a strategic, data-driven PR campaign, ensuring alignment with your commercial goals, brand identity, and SEO targets.
We dive deep into your business model, target audience, and competitors to uncover compelling angles for media coverage. Whether it's proprietary data, trends analysis, or expert commentary, we find stories that the media wants to tell.
Our in-house creative team builds original, high-quality digital PR assets, such as interactive tools, data visualizations, infographics and reports, that are not only engaging but link-worthy.
We maintain active relationships with editors and journalists to ensure your content gets seen by the right people, on the right platforms.
We implement strategies to not only protect your brand reputation but enhance it, an essential part of gambling PR.
Gambling PR agency
PR for gambling brands is not the same as PR for any other consumer brand. Campaigns need to be newsworthy enough to earn coverage, while staying within the advertising and marketing rules that apply to gambling, such as never appealing to under-18s and promoting responsible gambling.
As a specialist gambling PR agency, we build every campaign with those rules in mind from the very first idea, so the coverage you earn strengthens your brand and your rankings without creating compliance risk. Campaigns are often timed around major sporting events and seasonal moments, when journalists are actively looking for stories. See how we plan around the sporting calendar in our sports betting SEO service.
How we work
After our initial consultation, we will be able to audit your website and see how beneficial digital PR will be for your brand. Whilst Digital PR is never a bad thing and can accelerate the growth of your brand/ website, it's important to see how necessary it is. One way we determine this is by analysing your competitors who are ranking for keywords you want to target and see if Digital PR has been implemented in their strategies.
Campaigns are curated on a monthly basis. We have a planning stage which allows us to gather all the data and context to create a compelling PR story and pitch. This can typically take a few weeks and then from then you will start to see PR links landing once we begin outreaching to journalists.
To see the SEO benefits from PR, we normally do report back at the end of the following month as in SEO, there is no set timeframe for results and it is best to allow time to measure the impact of any strategy.
At Omnia Agency, we work with a wide range of gambling companies, these include: online casinos, sports betting sites, gambling affiliates and lead generators, game developers, software platforms, crypto gambling and eSport/ skin gambling sites.
Absolutely. We have deep experience with compliance frameworks in markets such as the UK (Gambling Commission), Malta (MGA), Sweden, and more. All campaigns are carefully designed to avoid making false promises, include responsible gambling messaging, and align with advertising standards.