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Majestic Bingo is one of the leading bingo operators in the United Kingdom. They operate several bingo clubs across the country, offering a mix of traditional bingo games and modern, electronic versions. Majestic Bingo is known for providing a social and entertainment experience in addition to the gaming aspect of bingo.
The company wanted us to help them to boost their online presence, showcasing their offering of online bingo games and bonuses, allowing their customers to also have the opportunity to play online.
The Brief
After many meetings with their team, they expressed the desire to improve their online presence, as they previously had just focused on their bingo halls. The client, as well as us, saw huge potential in the brand and knew that with the correct SEO strategies in place, we could work together to ignite their online visibility and rank competitively for an abundance of bingo keywords.
Having worked with authoritative gaming brands over the years, we instantly created a proposal for Majestic which consisted of a 3-month initial plan, targeting key areas that will bring them quick wins, as well as developing a long term strategy where they can reach new audiences from keywords they had not previously ranked on the first page for.
After the first 2 months, we saw an increase in first time deposits of 55%, which was very impressive given the initial budget. This was a great opportunity for the client to see how we operate and the potential that they have online.
We continue to work alongside the client every month, monitoring ranking positions, looking for new keywords to target, updating pages that are outdated or contains thin content and optimising it so it scores better than the competition.
As well as this, we have monthly backlink plans in order to build on the authority the client already has in this industry. Whilst new backlinks wont necessarily build success overnight, we are already seeing huge improvements and aim to continue this month by month.
