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Case Study

Rankings Up From Position 74 to 19 for a Growing European Casino Brand

A smaller, growing European online casino brand that has been actively investing in link building with Omnia over the last 9 months. Over the past year, its average Google position improved from 74 to 19, and organic clicks grew by 185%.

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At a glance

Results in Numbers

  • 74.3 → 18.6

    Average Google position

  • +185%

    Organic clicks

  • +366%

    Impressions

  • 9 months

    Of active link building

Google Search Console performance chart showing clicks, impressions and average position improving over 12 months
Google Search Console: clicks (blue), impressions (purple) and average position (orange, higher is better), last 12 months. Includes branded and non-branded searches.
Average daily organic clicks, by month

Source: Google Search Console, web search, all queries, November 2025 to October 2026 (October to the 25th).

Client
Growing online casino brand
Market
Europe
Our Role
Link building

The Focus

As a smaller brand, this casino competes for the same searches as operators with far bigger budgets and much older, more established websites. At the start of the period, its average position in Google was around 74, roughly page eight of the results, where very few players ever look.

Our Role

Over the last 9 months, Omnia has been building links to the site every month, earning relevant links from real websites with genuine audiences to strengthen the brand's authority and support its most important casino pages.

What Changed

Comparing the first 28 days of the 12-month period with the last 28 days:

  • Average position improved from 74.3 to 18.6, moving the site from around page eight of Google to page two on average.
  • Impressions grew by 366%, as the site started appearing for far more searches.
  • Organic clicks grew by 185%.

The monthly average position improved steadily, from 75.0 in November to 18.6 in October. Over the full 12 months, the site earned 8,284 clicks from 1.98 million impressions in Google search.

The growth came from non-branded searches as well as the brand name, including searches for payment methods, game types such as roulette, slots and bingo, and popular slot titles.

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