Importance of Unique Guest Post Articles
Guest posting is a powerful marketing tool that can help to increase brand awareness, drive traffic, and improve search engine rankings. It involves writing and publishing articles on other websites, with the goal of attracting new readers and generating backlinks to your own site. However, not all guest posts are created equal, and it is important to create unique articles that stand out from the crowd. In this article, we will explore why it is essential to produce original and high-quality guest posting articles.
Why Make Your Guest Post Articles Unique?
Credibility and authority
One of the most important reasons to create unique guest posts is to build credibility and authority. When you publish high-quality, original content on reputable websites, you can establish yourself as an expert in your field and build trust with your audience. This can help to attract new customers and increase brand loyalty.
Rank for target keywords
Another greatly important reason as to why you should only submit grade A content to webmasters to be published on their website is because it’ll have a better chance of ranking for keywords related to your anchor text and target URL.
Let’s say you publish an article about Bitcoin on a high quality, financial website and that article includes a link back to your webpage about the best cryptocurrency exchanges to buy Bitcoin. If that article begins to rank for related terms to Bitcoin and cryptocurrency, then you have a better chance of Google seeing your target URL as a relevant, trusted source for these keywords, as opposed to submitting a basic 400 word article about “what is Bitcoin”, which doesn’t end up ranking for any keywords and that has already been published 5 times on that guest posting site by your competitors.
Structure and formatting
Another key element of a unique guest posting article is structure and formatting. Your article should be easy to read and navigate, with clear headings and subheadings. This will help to keep your readers engaged and ensure that they can find the information they are looking for quickly.
Tone and voice
The tone and voice of your guest posting article are important factors in creating a unique and engaging piece of content. You should aim to write in a tone that is similar to how other articles on that website are written in. One that engages readers and makes them feel like they are part of a conversation is typically the best approach to take. It’ll make the article look more natural and as though the article is a genuine referral and recommendation from the website and not a sponsored post.
Avoiding duplicate content penalties
Another important reason to create unique guest posting articles is to avoid duplicate content penalties. If you publish the same content on multiple websites, search engines may penalize you for duplicate content, which can harm your search engine rankings. By creating original content for each guest post, you can ensure that your content is not duplicated, and that you are not penalized for it.
Research and originality
To create a unique guest posting article, it is essential to conduct research and come up with original ideas. You should aim to provide valuable insights and information that your audience cannot find elsewhere. This requires careful analysis of your target audience and an understanding of their needs and interests.
How To Create a Unique Guest Posting Article
If you want to create a unique guest posting article, there are several steps that you should follow.
Research and analysis
The first step in creating a unique guest posting article is to conduct research and analysis. This involves identifying your target audience and their interests, as well as researching the topics that are most relevant to your brand. You should also analyze the content that has already been published on the website where you plan to publish your article, to ensure that your content is original and adds value.
Pointers for writing to the correct target audience: Who are they? What are their interests? What articles on the website gain the most interaction? Is the topic you want to discuss already talked about in depth on the website? You can find out information like this using popular SEO tools such as Ahrefs and SEM Rush.
Crafting the article
Once you have completed your research and analysis, the next step is to start crafting your guest posting article.
- Focus on originality and value
- Use clear structure – headings and subheadings
- Provide actionable advice
- Use visuals to break up text and make the article more engaging
Editing and proofreading
Once the article has been written, it’s time to ensure there are no errors and that the content makes sense.
- Read the article thoroughly, does it make sense to you and would it make sense to the audience?
- Use editing tools, such as Grammarly or Hemingway to ensure there are no grammatical mistakes.
- Ask for feedback from the webmaster, do they see any issues with the content and would it be relevant to their readers?
Chat GPT and Guest Posting
Chat GPT has become talk of the town and mostly for good reason. It can help considerably to source information for your content, helping you create basic coding that helps web pages to rank, create product descriptions, article headers, topic ideas, and lots more. In fact, we’ve used it ourselves to help create basic calculators for websites.
Chat GPT is an excellent tool, however, is it a good idea to use it to create the most optimal guest posting pieces? The answer is no.
Chat GPT content can easily be flagged as AI content by Google. Google prefers genuine, human written articles that look like they have been done by experts of that particular field or topic. Let’s say that you want to write about the “best hiking boots that won’t give you blisters”… An article that has in-depth, unique information that comes across as something an expert in that field would know, would typically be seen as a more authoritative source of information than something that has been completely written by AI and doesn’t delve into the finer details.
Many are unaware that there are also tools out there where you can copy and paste text to see if it is considered to be AI or not and 99% of the time, everything from AI tools like ChatGPT is flagged as fake content.